Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-GridConservative and liberal customers align with different brands, buy different products, and consume different media. The different choices are clear. What’s not clear is the “why.” Why is Target the number two brand for liberal customers? Why is Apple ranked highly with both…
Red vs. Blue Markets: WeatherTech and Apartments.comBusinesses reap rewards or limit growth when they align with liberal or conservative customer markets. Sometimes the alignment happens inadvertently - leadership projects their worldview on the market, for better or worse. Few organizations will discuss it internally because it…
Red and Blue Brands: New Harris Data, Seven TakeawaysLiberal and conservative customers value brands differently, according to new Harris-Axios poll data. The stark differences in the rankings reveal that, more often than not, there are two markets with different wants, needs, and desires. Moreover, those two markets - conservative…
New Pew Research Reveals Market Force for Positive Change in News55% of Journalists look out of touch all of a sudden. That’s the percentage who don’t think it’s necessary to cover both sides of a story equally, according to a new Pew study. Compare that to their market - the American public - where 76% want both sides of a story covered…
