Red and Blue Customers | Chris Peterson | Substack

The journey your product offers determines the group that will pay attention

Mar 15

Cardi B and Offset are very different choices from Michael Jordan

Mar 8

Events make customer and market worldview fluid

20 hr ago

Customers rationalize what they already want, in spite of our best intentions

Mar 1

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If winning is the only thing, you may need two strategies

Feb 22

Some ads align with half the viewers. One aligns with the wrong half.

Feb 13

Two social groups, two sources of social proof or disproof

Feb 8

Liberal and conservative founders roll dice with their basis of reality

Feb 1

Connecting to market narcissism and ego

Jan 25

Two distinct visions of the future drive how they shop and what they buy

Jan 18

When unintended consequences deliver serendipitous scale

Jan 12

How worldview affects customer value

Jan 4

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Red and Blue Customers

Research from social anthropology and social psychology reveals how to sell more to both groups.

Home Base

Market Ideology

Red and Blue Book

Research

The Harris Poll

Morning Consult

Reuters Polling

Red and Blue Customers

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