Red and Blue Customers

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The Vacations Your Liberal and Conservative Customers Took This Summer
Vacation choices are product choices that reveal shared and distinct values
 • 
Chris Peterson
The Visual Styles That Draw Liberal and Conservative Customers
Design can attract or repel your market, depending on customer worldview
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Chris Peterson
Black Conservative Customers and a German Once Saved Cadillac - Can It Happen Again?
When worldview and politics diverge, market insights come to light.
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Chris Peterson
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The Most Liberal, Conservative, and Unifying Super Bowl Ads in 2023
 • Chris Peterson
Red and Blue Brands: Harris Data, Seven Takeaways
 • Chris Peterson
Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-Grid
 • Chris Peterson
Tesla Lurches Toward Lexus
 • Chris Peterson
When Liberal Customers Turn Conservative
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The Answer for Twitter Runs Counter to Twenty Years of Social Media History
Engagement algorithms are irrelevant when advertising demand goes missing.
 • 
Chris Peterson
Why Target Has Pride Month Backlash and Walmart Doesn't
When brand worldview collides with retail footprint.
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Chris Peterson
The Promise Of Certainty Resonates More With Half The Market
Liberal and conservative customers have different needs for assurance.
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Chris Peterson
What Every Business Can Learn From the Bud Light Boycott
How market intuition fuels customer loyalty
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Chris Peterson
How the Ford F-150 Unites and Explains American Customers
It's not something ChatGPT can answer (yet)
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Chris Peterson
How Market Empathies Connect Customers to Your Business
Liberal and conservative customers share the experiences of different "targets"
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Chris Peterson
How Liberal and Conservative Statuspheres Drive Product Consideration
What Tom Wolfe and Max Weber Can Tell Us About Customers
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Chris Peterson
Red and Blue Customers
Red and Blue Customers
"Provocative and practical." Pam Radford, Senior Director, Global Marketing, GoDaddy
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