Liberal and conservative customers value brands differently, according to new Harris-Axios poll data. The stark differences in the rankings reveal that, more often than not, there are two markets with different wants, needs, and desires. Moreover, those two markets - conservative…
Almost 4 million people watched the Tony Awards this Sunday, a 40% increase from last year. Yet that viewership level is less than half of what the show…
Now let’s examine three specific companies to understand how to use a conservative and liberal worldview framework to create stronger alignment between…
In Part I of this series, I outlined how customer worldview represents the highest level of customer insight. Now let’s examine how differences in…
We avoid talking about customers as conservative or liberal because it feels like politics and politics is divisive. Same with religion. We study who…
The topic of red and blue customers sometimes meets with a reaction: "Hey, won't that just make things worse?" The idea is that clarifying differences…
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This is Red and Blue Customers, a newsletter about growing business by understanding your customers’ conservative and liberal worldviews. Market…

Red and Blue Customers