“Conservatives don’t like change.” You’ve heard it a million times. But what does this mean? Given that every product promises some level of change in a customer’s life, we need to understand it better. How your products drive change and your business projects change is fundamental for aligning with one or both markets.
Customer Attribute: Change Boundaries
Customer Attribute: Change Boundaries
Customer Attribute: Change Boundaries
“Conservatives don’t like change.” You’ve heard it a million times. But what does this mean? Given that every product promises some level of change in a customer’s life, we need to understand it better. How your products drive change and your business projects change is fundamental for aligning with one or both markets.