Customers look at your product with a simple question - “can I see myself with this?” When the answer is an easy “yes,” your business fits into a customer’s world faster, decreasing customer acquisition costs and increasing market share. Sure your product solves a problem, but your competition solves the same problem. Your product needs to fit better based on how customers see themselves in the world - including how they moderate their sense of themselves.
Customer Attribute: Self-Moderation
Customer Attribute: Self-Moderation
Customer Attribute: Self-Moderation
Customers look at your product with a simple question - “can I see myself with this?” When the answer is an easy “yes,” your business fits into a customer’s world faster, decreasing customer acquisition costs and increasing market share. Sure your product solves a problem, but your competition solves the same problem. Your product needs to fit better based on how customers see themselves in the world - including how they moderate their sense of themselves.