We avoid talking about customers as conservative or liberal because it feels like politics and politics is divisive. Same with religion. We study who customers are, what attitudes they might have, and what they do, but we rarely study how they think. That’s where worldview comes in.
Red and Blue Customer Growth Part I: Introduction
Red and Blue Customer Growth Part I…
Red and Blue Customer Growth Part I: Introduction
We avoid talking about customers as conservative or liberal because it feels like politics and politics is divisive. Same with religion. We study who customers are, what attitudes they might have, and what they do, but we rarely study how they think. That’s where worldview comes in.