A customer is looking at a pair of shoes on your website. What are they thinking? What’s going through their head? What will make it easier for them to click “Buy”? As it turns out, there is compelling evidence that liberal and conservative customers use distinctly different thought styles when solving a problem or answering a question, such as “should I buy this?” Knowing the differences can help you better connect a product or brand to a customer and market.
Customer Attribute: Thought Styles
Customer Attribute: Thought Styles
Customer Attribute: Thought Styles
A customer is looking at a pair of shoes on your website. What are they thinking? What’s going through their head? What will make it easier for them to click “Buy”? As it turns out, there is compelling evidence that liberal and conservative customers use distinctly different thought styles when solving a problem or answering a question, such as “should I buy this?” Knowing the differences can help you better connect a product or brand to a customer and market.