Red and Blue Customer Growth Part II: The Future and Technology
redandblue.substack.com
In Part I of this series, I outlined how customer worldview represents the highest level of customer insight. Now let’s examine how differences in customer worldview come to life with a specific cognitive concept. A cognitive concept is a simple idea or attribute that conservatives and liberals perceive differently. In this article, I’ll use perception of the future as an example cognitive concept and then apply it to technology companies. You’ll see how this simple example has profound implications for thinking about businesses, products, communications, and more.
Red and Blue Customer Growth Part II: The Future and Technology
Red and Blue Customer Growth Part II: The…
Red and Blue Customer Growth Part II: The Future and Technology
In Part I of this series, I outlined how customer worldview represents the highest level of customer insight. Now let’s examine how differences in customer worldview come to life with a specific cognitive concept. A cognitive concept is a simple idea or attribute that conservatives and liberals perceive differently. In this article, I’ll use perception of the future as an example cognitive concept and then apply it to technology companies. You’ll see how this simple example has profound implications for thinking about businesses, products, communications, and more.