A couple of weeks ago, I published a simple model for understanding American liberal and conservative customers. It’s based on the work of social anthropologist Mary Douglas and her categorizations of different social groups, which she referred to as Group-Grid. The feedback has been great.
Red and Blue Customer Model V2
Red and Blue Customer Model V2
Red and Blue Customer Model V2
A couple of weeks ago, I published a simple model for understanding American liberal and conservative customers. It’s based on the work of social anthropologist Mary Douglas and her categorizations of different social groups, which she referred to as Group-Grid. The feedback has been great.