Red and Blue TV: Two Mediaspheres, Seven Takeaways
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Liberals and conservatives live in parallel universes, creating parallel markets, including the TV shows they watch. Their choices reflect how they see the world, and the entertainment taps into each group’s desires, fears, and dreams. By understanding these differences, you can better align your business with how your market thinks, whether it leans liberal or conservative. You can optimize your business to these markets with products and communications that reflect how your markets see the world and thinks.
Red and Blue TV: Two Mediaspheres, Seven Takeaways
Red and Blue TV: Two Mediaspheres, Seven…
Red and Blue TV: Two Mediaspheres, Seven Takeaways
Liberals and conservatives live in parallel universes, creating parallel markets, including the TV shows they watch. Their choices reflect how they see the world, and the entertainment taps into each group’s desires, fears, and dreams. By understanding these differences, you can better align your business with how your market thinks, whether it leans liberal or conservative. You can optimize your business to these markets with products and communications that reflect how your markets see the world and thinks.