Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-Grid
redandblue.substack.com
Conservative and liberal customers align with different brands, buy different products, and consume different media. The different choices are clear. What’s not clear is the “why.” Why is Target the number two brand for liberal customers? Why is Apple ranked highly with both groups? Why do conservative customers watch New Amsterdam while liberal customers watch Bob’s Burgers on TV?
Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-Grid
Why Red and Blue Customers Buy Different…
Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-Grid
Conservative and liberal customers align with different brands, buy different products, and consume different media. The different choices are clear. What’s not clear is the “why.” Why is Target the number two brand for liberal customers? Why is Apple ranked highly with both groups? Why do conservative customers watch New Amsterdam while liberal customers watch Bob’s Burgers on TV?