Why Red and Blue Customers?

"Super interesting - a new and predictive way to understand customers."
Mark Staples, Editorial Director
McKinsey & Company

“This is provocative and incredibly practical.”
Pam Radford, Senior Director, Global Marketing

”I can’t look at advertising the same way anymore.”
Kyle Eckhart, SVP Growth
Rain the Growth Agency

Those are just a few of the comments received about Red and Blue Customers. Subscribe now to better understand how your customers see the world - including your brand, products, and communications - so you can improve business performance.

Red and Blue Customers is written by Chris Peterson, who has decades of experience advising startups and Fortune 500 brands.

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"Provocative and practical." Pam Radford, Senior Director, Global Marketing, GoDaddy


Chris Peterson is Founder of Market Ideology and has more than thirty years of communications experience. He previously founded and sold two digital marketing agencies and has advised startups and Fortune 500 brands.