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Intro to Red and Blue Customers: Interview On The Author Switch
A quick take on marketing to liberal and conservative customers
Feb 7
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Chris Peterson
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Intro to Red and Blue Customers: Interview On The Author Switch
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January 2025
How Presidential Elections Shape Customer Strategy
Customers now have different views of the future, affecting what they buy.
Jan 28
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Chris Peterson
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How Presidential Elections Shape Customer Strategy
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October 2024
Exciting Announcement
It's been quiet here, but not for long.
Oct 10, 2024
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Chris Peterson
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Exciting Announcement
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August 2024
How Liberal and Conservative Markets Work Together to Fuel Growth
New products need both markets in sequence with distinct strategies.
Aug 21, 2024
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Chris Peterson
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How Liberal and Conservative Markets Work Together to Fuel Growth
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July 2024
What Tractor Supply's Predicament Teaches Us About Our Own Customers
Liberal or conservative customer friction lives in every customer database, presenting risk and opportunity.
Jul 10, 2024
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Chris Peterson
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What Tractor Supply's Predicament Teaches Us About Our Own Customers
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April 2024
Three Strategies for Thinking About Customers in an Election Year
You can manage customer and market risk while the country goes a bit berserk.
Apr 17, 2024
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Chris Peterson
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Three Strategies for Thinking About Customers in an Election Year
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February 2024
Why the State Farm Super Bowl Ad Won the Advertising Competition
Super Bowl ads cost a lot and State Farm got its money's worth.
Feb 12, 2024
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Chris Peterson
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Why the State Farm Super Bowl Ad Won the Advertising Competition
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January 2024
Your Market is Bigger Than Who Your Customers Are
Expand your market in 2024 by thinking like customers who don't buy from you.
Jan 11, 2024
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Chris Peterson
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Your Market is Bigger Than Who Your Customers Are
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December 2023
How Liberal and Conservative Customers Think About Good and Evil
How clear you are about the problem you solve will attract more of one group than the other.
Dec 13, 2023
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Chris Peterson
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How Liberal and Conservative Customers Think About Good and Evil
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October 2023
How Digital Pluralism Ignites Business Growth
Your growth path is more clear when you adopt a different state of mind.
Oct 25, 2023
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Chris Peterson
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How Digital Pluralism Ignites Business Growth
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Understanding the Risk of Conservative Boycotts and Dating Taylor Swift
Recent protests against brands have a common theme that all businesses need to understand
Oct 4, 2023
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Chris Peterson
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Understanding the Risk of Conservative Boycotts and Dating Taylor Swift
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September 2023
The Vacations Your Liberal and Conservative Customers Took This Summer
Vacation choices are product choices that reveal shared and distinct values
Sep 13, 2023
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Chris Peterson
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The Vacations Your Liberal and Conservative Customers Took This Summer
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