Red and Blue Customers

Home
Market Ideology
Archive
About
New
Top
The Promise Of Certainty Resonates More With Half The Market
Liberal and conservative customers have different needs for assurance.
 • 
Chris Peterson
What Every Business Can Learn From the Bud Light Boycott
How market intuition fuels customer loyalty
 • 
Chris Peterson
April 2023
How the Ford F-150 Unites and Explains American Customers
It's not something ChatGPT can answer (yet)
 • 
Chris Peterson
How Market Empathies Connect Customers to Your Business
Liberal and conservative customers share the experiences of different "targets"
 • 
Chris Peterson
How Liberal and Conservative Statuspheres Drive Product Consideration
What Tom Wolfe and Max Weber Can Tell Us About Customers
 • 
Chris Peterson
March 2023
When Liberal Customers Turn Conservative
Events make customer and market worldview fluid
 • 
Chris Peterson
How Red and Blue Customers Explore Products
The journey your product offers determines the group that will pay attention
 • 
Chris Peterson
McDonald's Celebrity Meals: Five Market Worldview Lessons
Cardi B and Offset are very different choices from Michael Jordan
 • 
Chris Peterson
How Motivated Reasoning Creates a Press Secretary In Your Customer's Mind
Customers rationalize what they already want, in spite of our best intentions
 • 
Chris Peterson
February 2023
What It Takes To Win For Your Liberal and Conservative Customers
If winning is the only thing, you may need two strategies
 • 
Chris Peterson
The Most Liberal, Conservative, and Unifying Super Bowl Ads in 2023
Some ads align with half the viewers. One aligns with the wrong half.
 • 
Chris Peterson
What Influences Red and Blue Customers to Buy
Two social groups, two sources of social proof or disproof
 • 
Chris Peterson
© 2023 Chris Peterson
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing