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Why the State Farm Super Bowl Ad Won the Advertising Competition
Super Bowl ads cost a lot and State Farm got its money's worth.
Feb 12
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Chris Peterson
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Why the State Farm Super Bowl Ad Won the Advertising Competition
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January 2024
Your Market is Bigger Than Who Your Customers Are
Expand your market in 2024 by thinking like customers who don't buy from you.
Jan 11
•
Chris Peterson
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Your Market is Bigger Than Who Your Customers Are
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December 2023
How Liberal and Conservative Customers Think About Good and Evil
How clear you are about the problem you solve will attract more of one group than the other.
Dec 13, 2023
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Chris Peterson
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How Liberal and Conservative Customers Think About Good and Evil
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October 2023
How Digital Pluralism Ignites Business Growth
Your growth path is more clear when you adopt a different state of mind.
Oct 25, 2023
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Chris Peterson
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How Digital Pluralism Ignites Business Growth
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Understanding the Risk of Conservative Boycotts and Dating Taylor Swift
Recent protests against brands have a common theme that all businesses need to understand
Oct 4, 2023
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Chris Peterson
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Understanding the Risk of Conservative Boycotts and Dating Taylor Swift
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September 2023
The Vacations Your Liberal and Conservative Customers Took This Summer
Vacation choices are product choices that reveal shared and distinct values
Sep 13, 2023
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Chris Peterson
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The Vacations Your Liberal and Conservative Customers Took This Summer
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July 2023
The Visual Styles That Draw Liberal and Conservative Customers
Design can attract or repel your market, depending on customer worldview
Jul 26, 2023
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Chris Peterson
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The Visual Styles That Draw Liberal and Conservative Customers
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Black Conservative Customers and a German Once Saved Cadillac - Can It Happen Again?
When worldview and politics diverge, market insights come to light.
Jul 12, 2023
•
Chris Peterson
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Black Conservative Customers and a German Once Saved Cadillac - Can It Happen Again?
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June 2023
The Answer for Twitter Runs Counter to Twenty Years of Social Media History
Engagement algorithms are irrelevant when advertising demand goes missing.
Jun 21, 2023
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Chris Peterson
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The Answer for Twitter Runs Counter to Twenty Years of Social Media History
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Why Target Has Pride Month Backlash and Walmart Doesn't
When brand worldview collides with retail footprint.
Jun 7, 2023
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Chris Peterson
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Why Target Has Pride Month Backlash and Walmart Doesn't
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May 2023
The Promise Of Certainty Resonates More With Half The Market
Liberal and conservative customers have different needs for assurance.
May 24, 2023
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Chris Peterson
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The Promise Of Certainty Resonates More With Half The Market
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What Every Business Can Learn From the Bud Light Boycott
How market intuition fuels customer loyalty
May 10, 2023
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Chris Peterson
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What Every Business Can Learn From the Bud Light Boycott
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