Red and Blue Customers

New Research: How Red and Blue Customers Respond to Marketing In Different Ways

Study confirms differences for increasing sales efficiency.

Oct 29 • 

Chris Peterson

What Politicians Can Learn About Polarization From Businesspeople

Polarization is not going away - it's time to shift the conversation away from fighting and toward a solution.

Oct 7 • 

Chris Peterson

February 2025

Intro to Red and Blue Customers: Interview On The Author Switch

A quick take on marketing to liberal and conservative customers

Feb 7 • 

Chris Peterson

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1

January 2025

How Presidential Elections Shape Customer Strategy

Customers now have different views of the future, affecting what they buy.

Jan 28 • 

Chris Peterson

1

1

October 2024

Exciting Announcement

It's been quiet here, but not for long.

Oct 10, 2024 • 

Chris Peterson

2

August 2024

How Liberal and Conservative Markets Work Together to Fuel Growth

New products need both markets in sequence with distinct strategies.

Aug 21, 2024 • 

Chris Peterson

1

July 2024

What Tractor Supply's Predicament Teaches Us About Our Own Customers

Liberal or conservative customer friction lives in every customer database, presenting risk and opportunity.

Jul 10, 2024 • 

Chris Peterson

1

April 2024

Three Strategies for Thinking About Customers in an Election Year

You can manage customer and market risk while the country goes a bit berserk.

Apr 17, 2024 • 

Chris Peterson

1

February 2024

Why the State Farm Super Bowl Ad Won the Advertising Competition

Super Bowl ads cost a lot and State Farm got its money's worth.

Feb 12, 2024 • 

Chris Peterson

2

January 2024

Your Market is Bigger Than Who Your Customers Are

Expand your market in 2024 by thinking like customers who don't buy from you.

Jan 11, 2024 • 

Chris Peterson

1

December 2023

How Liberal and Conservative Customers Think About Good and Evil

How clear you are about the problem you solve will attract more of one group than the other.

Dec 13, 2023 • 

Chris Peterson

2

October 2023

How Digital Pluralism Ignites Business Growth

Your growth path is more clear when you adopt a different state of mind.

Oct 25, 2023 • 

Chris Peterson

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