Red and Blue Customers
Subscribe
Sign in
Home
Market Ideology
Archive
About
New
Top
How Digital Pluralism Ignites Business Growth
Your growth path is more clear when you adopt a different state of mind.
Oct 25
•
Chris Peterson
1
Share this post
How Digital Pluralism Ignites Business Growth
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
Understanding the Risk of Conservative Boycotts and Dating Taylor Swift
Recent protests against brands have a common theme that all businesses need to understand
Oct 4
•
Chris Peterson
1
Share this post
Understanding the Risk of Conservative Boycotts and Dating Taylor Swift
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
September 2023
The Vacations Your Liberal and Conservative Customers Took This Summer
Vacation choices are product choices that reveal shared and distinct values
Sep 13
•
Chris Peterson
Share this post
The Vacations Your Liberal and Conservative Customers Took This Summer
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
July 2023
The Visual Styles That Draw Liberal and Conservative Customers
Design can attract or repel your market, depending on customer worldview
Jul 26
•
Chris Peterson
2
Share this post
The Visual Styles That Draw Liberal and Conservative Customers
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
Black Conservative Customers and a German Once Saved Cadillac - Can It Happen Again?
When worldview and politics diverge, market insights come to light.
Jul 12
•
Chris Peterson
Share this post
Black Conservative Customers and a German Once Saved Cadillac - Can It Happen Again?
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
June 2023
The Answer for Twitter Runs Counter to Twenty Years of Social Media History
Engagement algorithms are irrelevant when advertising demand goes missing.
Jun 21
•
Chris Peterson
2
Share this post
The Answer for Twitter Runs Counter to Twenty Years of Social Media History
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
Why Target Has Pride Month Backlash and Walmart Doesn't
When brand worldview collides with retail footprint.
Jun 7
•
Chris Peterson
1
Share this post
Why Target Has Pride Month Backlash and Walmart Doesn't
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
May 2023
The Promise Of Certainty Resonates More With Half The Market
Liberal and conservative customers have different needs for assurance.
May 24
•
Chris Peterson
1
Share this post
The Promise Of Certainty Resonates More With Half The Market
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
What Every Business Can Learn From the Bud Light Boycott
How market intuition fuels customer loyalty
May 10
•
Chris Peterson
2
Share this post
What Every Business Can Learn From the Bud Light Boycott
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
April 2023
How the Ford F-150 Unites and Explains American Customers
It's not something ChatGPT can answer (yet)
Apr 26
•
Chris Peterson
1
Share this post
How the Ford F-150 Unites and Explains American Customers
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
How Market Empathies Connect Customers to Your Business
Liberal and conservative customers share the experiences of different "targets"
Apr 13
•
Chris Peterson
1
Share this post
How Market Empathies Connect Customers to Your Business
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
How Liberal and Conservative Statuspheres Drive Product Consideration
What Tom Wolfe and Max Weber Can Tell Us About Customers
Apr 5
•
Chris Peterson
3
Share this post
How Liberal and Conservative Statuspheres Drive Product Consideration
redandblue.substack.com
Copy link
Facebook
Email
Note
Other
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts