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Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-Grid
Conservative and liberal customers align with different brands, buy different products, and consume different media. The different choices are clear…
Chris Peterson
Aug 4
4
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Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-Grid
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Red vs. Blue Markets: WeatherTech and Apartments.com
Businesses reap rewards or limit growth when they align with liberal or conservative customer markets. Sometimes the alignment happens inadvertently …
Chris Peterson
Jul 28
1
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Red vs. Blue Markets: WeatherTech and Apartments.com
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New Pew Research Reveals Market Force for Positive Change in News
55% of Journalists look out of touch all of a sudden. That’s the percentage who don’t think it’s necessary to cover both sides of a story equally…
Chris Peterson
Jul 21
1
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New Pew Research Reveals Market Force for Positive Change in News
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Red and Blue TV: Two Mediaspheres, Seven Takeaways
Liberals and conservatives live in parallel universes, creating parallel markets, including the TV shows they watch. Their choices reflect how they see…
Chris Peterson
Jul 14
3
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Red and Blue TV: Two Mediaspheres, Seven Takeaways
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When Being Normal Slows Business Growth
We think of ourselves as normal, yet everyone else seems to do things differently. At an airport, we may glance across the terminal and notice someone…
Chris Peterson
Jul 7
1
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When Being Normal Slows Business Growth
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Cable News Discovers Profits and Pitfalls of Red and Blue Strategies
It’s hard to imagine Fox News fixture Tucker Carlson on CNN. Yet that’s where he spent five years of his career between 2000 and 2005. He then switched…
Chris Peterson
Jul 1
1
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Cable News Discovers Profits and Pitfalls of Red and Blue Strategies
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Red and Blue Brands: New Harris Data, Seven Takeaways
Liberal and conservative customers value brands differently, according to new Harris-Axios poll data. The stark differences in the rankings reveal that…
Chris Peterson
Jun 23
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Red and Blue Brands: New Harris Data, Seven Takeaways
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The Award Shows Have a Year 2000 Problem
Almost 4 million people watched the Tony Awards this Sunday, a 40% increase from last year. Yet that viewership level is less than half of what the show…
Chris Peterson
Jun 14
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The Award Shows Have a Year 2000 Problem
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Red and Blue Customer Growth Part III: Crypto Exchanges
Now let’s examine three specific companies to understand how to use a conservative and liberal worldview framework to create stronger alignment between…
Chris Peterson
Jun 9
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Red and Blue Customer Growth Part III: Crypto Exchanges
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Red and Blue Customer Growth Part II: The Future and Technology
In Part I of this series, I outlined how customer worldview represents the highest level of customer insight. Now let’s examine how differences in…
Chris Peterson
Jun 2
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Red and Blue Customer Growth Part II: The Future and Technology
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Red and Blue Customer Growth Part I: Introduction
We avoid talking about customers as conservative or liberal because it feels like politics and politics is divisive. Same with religion. We study who…
Chris Peterson
Jun 1
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Red and Blue Customer Growth Part I: Introduction
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Reduce Divisiveness by Studying Customer Differences
The topic of red and blue customers sometimes meets with a reaction: "Hey, won't that just make things worse?" The idea is that clarifying differences…
Chris Peterson
Apr 19
2
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Reduce Divisiveness by Studying Customer Differences
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