Archive - Red and Blue Customers

Intro to Red and Blue Customers: Interview On The Author Switch

A quick take on marketing to liberal and conservative customers

Feb 7 •

January 2025

How Presidential Elections Shape Customer Strategy

Customers now have different views of the future, affecting what they buy.

Jan 28 •

October 2024

Exciting Announcement

It's been quiet here, but not for long.

Oct 10, 2024 •

August 2024

How Liberal and Conservative Markets Work Together to Fuel Growth

New products need both markets in sequence with distinct strategies.

Aug 21, 2024 •

July 2024

What Tractor Supply's Predicament Teaches Us About Our Own Customers

Liberal or conservative customer friction lives in every customer database, presenting risk and opportunity.

Jul 10, 2024 •

April 2024

Three Strategies for Thinking About Customers in an Election Year

You can manage customer and market risk while the country goes a bit berserk.

Apr 17, 2024 •

February 2024

Why the State Farm Super Bowl Ad Won the Advertising Competition

Super Bowl ads cost a lot and State Farm got its money's worth.

Feb 12, 2024 •

January 2024

Your Market is Bigger Than Who Your Customers Are

Expand your market in 2024 by thinking like customers who don't buy from you.

Jan 11, 2024 •

December 2023

How Liberal and Conservative Customers Think About Good and Evil

How clear you are about the problem you solve will attract more of one group than the other.

Dec 13, 2023 •

October 2023

How Digital Pluralism Ignites Business Growth

Your growth path is more clear when you adopt a different state of mind.

Oct 25, 2023 •

Understanding the Risk of Conservative Boycotts and Dating Taylor Swift

Recent protests against brands have a common theme that all businesses need to understand

Oct 4, 2023 •

September 2023

The Vacations Your Liberal and Conservative Customers Took This Summer

Vacation choices are product choices that reveal shared and distinct values

Sep 13, 2023 •

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