Red and Blue Customers

Home
Market Ideology
Archive
About
New
Top
How Digital Pluralism Ignites Business Growth
Your growth path is more clear when you adopt a different state of mind.
 • 
Chris Peterson
Understanding the Risk of Conservative Boycotts and Dating Taylor Swift
Recent protests against brands have a common theme that all businesses need to understand
 • 
Chris Peterson
September 2023
The Vacations Your Liberal and Conservative Customers Took This Summer
Vacation choices are product choices that reveal shared and distinct values
 • 
Chris Peterson
July 2023
The Visual Styles That Draw Liberal and Conservative Customers
Design can attract or repel your market, depending on customer worldview
 • 
Chris Peterson
Black Conservative Customers and a German Once Saved Cadillac - Can It Happen Again?
When worldview and politics diverge, market insights come to light.
 • 
Chris Peterson
June 2023
The Answer for Twitter Runs Counter to Twenty Years of Social Media History
Engagement algorithms are irrelevant when advertising demand goes missing.
 • 
Chris Peterson
Why Target Has Pride Month Backlash and Walmart Doesn't
When brand worldview collides with retail footprint.
 • 
Chris Peterson
May 2023
The Promise Of Certainty Resonates More With Half The Market
Liberal and conservative customers have different needs for assurance.
 • 
Chris Peterson
What Every Business Can Learn From the Bud Light Boycott
How market intuition fuels customer loyalty
 • 
Chris Peterson
April 2023
How the Ford F-150 Unites and Explains American Customers
It's not something ChatGPT can answer (yet)
 • 
Chris Peterson
How Market Empathies Connect Customers to Your Business
Liberal and conservative customers share the experiences of different "targets"
 • 
Chris Peterson
How Liberal and Conservative Statuspheres Drive Product Consideration
What Tom Wolfe and Max Weber Can Tell Us About Customers
 • 
Chris Peterson
© 2023 Chris Peterson
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing