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The Promise Of Certainty Resonates More With Half The Market
Liberal and conservative customers have different needs for assurance.
May 24
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Chris Peterson
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The Promise Of Certainty Resonates More With Half The Market
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What Every Business Can Learn From the Bud Light Boycott
How market intuition fuels customer loyalty
May 10
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Chris Peterson
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What Every Business Can Learn From the Bud Light Boycott
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April 2023
How the Ford F-150 Unites and Explains American Customers
It's not something ChatGPT can answer (yet)
Apr 26
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Chris Peterson
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How the Ford F-150 Unites and Explains American Customers
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How Market Empathies Connect Customers to Your Business
Liberal and conservative customers share the experiences of different "targets"
Apr 13
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Chris Peterson
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How Market Empathies Connect Customers to Your Business
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How Liberal and Conservative Statuspheres Drive Product Consideration
What Tom Wolfe and Max Weber Can Tell Us About Customers
Apr 5
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Chris Peterson
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How Liberal and Conservative Statuspheres Drive Product Consideration
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March 2023
When Liberal Customers Turn Conservative
Events make customer and market worldview fluid
Mar 22
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Chris Peterson
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When Liberal Customers Turn Conservative
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How Red and Blue Customers Explore Products
The journey your product offers determines the group that will pay attention
Mar 15
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Chris Peterson
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How Red and Blue Customers Explore Products
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McDonald's Celebrity Meals: Five Market Worldview Lessons
Cardi B and Offset are very different choices from Michael Jordan
Mar 8
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Chris Peterson
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McDonald's Celebrity Meals: Five Market Worldview Lessons
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How Motivated Reasoning Creates a Press Secretary In Your Customer's Mind
Customers rationalize what they already want, in spite of our best intentions
Mar 1
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Chris Peterson
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How Motivated Reasoning Creates a Press Secretary In Your Customer's Mind
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February 2023
What It Takes To Win For Your Liberal and Conservative Customers
If winning is the only thing, you may need two strategies
Feb 22
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Chris Peterson
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What It Takes To Win For Your Liberal and Conservative Customers
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The Most Liberal, Conservative, and Unifying Super Bowl Ads in 2023
Some ads align with half the viewers. One aligns with the wrong half.
Feb 13
•
Chris Peterson
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The Most Liberal, Conservative, and Unifying Super Bowl Ads in 2023
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What Influences Red and Blue Customers to Buy
Two social groups, two sources of social proof or disproof
Feb 8
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Chris Peterson
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What Influences Red and Blue Customers to Buy
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