Red and Blue Customers

Red and Blue Customers

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The Most Liberal, Conservative, and Unifying Super Bowl Ads in 2023
Some ads align with half the viewers. One aligns with the wrong half.
Feb 13, 2023 • 
Chris Peterson
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Red and Blue Customers
Red and Blue Customers
The Most Liberal, Conservative, and Unifying Super Bowl Ads in 2023
Red and Blue Brands: Harris Data, Seven Takeaways
Welcome to Red and Blue Customers, the free newsletter that explores the differences and similarities between liberal and conservative customers.
Jun 23, 2022 • 
Chris Peterson

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Red and Blue Customers
Red and Blue Customers
Red and Blue Brands: Harris Data, Seven Takeaways
Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-Grid
Conservative and liberal customers align with different brands, buy different products, and consume different media. The different choices are clear…
Aug 4, 2022 • 
Chris Peterson
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Red and Blue Customers
Red and Blue Customers
Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-Grid
When Liberal Customers Turn Conservative
Events make customer and market worldview fluid
Mar 22, 2023 • 
Chris Peterson
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Red and Blue Customers
Red and Blue Customers
When Liberal Customers Turn Conservative
Tesla Lurches Toward Lexus
When unintended consequences deliver serendipitous scale
Jan 12, 2023 • 
Chris Peterson
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Red and Blue Customers
Red and Blue Customers
Tesla Lurches Toward Lexus
The Visual Styles That Draw Liberal and Conservative Customers
Design can attract or repel your market, depending on customer worldview
Jul 26, 2023 • 
Chris Peterson
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Red and Blue Customers
Red and Blue Customers
The Visual Styles That Draw Liberal and Conservative Customers
How Liberal and Conservative Statuspheres Drive Product Consideration
What Tom Wolfe and Max Weber Can Tell Us About Customers
Apr 5, 2023 • 
Chris Peterson
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Red and Blue Customers
Red and Blue Customers
How Liberal and Conservative Statuspheres Drive Product Consideration
Red and Blue TV: Two Mediaspheres, Seven Takeaways
Liberals and conservatives live in parallel universes, creating parallel markets, including the TV shows they watch.
Jul 14, 2022 • 
Chris Peterson
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Red and Blue Customers
Red and Blue Customers
Red and Blue TV: Two Mediaspheres, Seven Takeaways
The Vacations Your Liberal and Conservative Customers Took This Summer
Vacation choices are product choices that reveal shared and distinct values
Sep 13, 2023 • 
Chris Peterson
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Red and Blue Customers
Red and Blue Customers
The Vacations Your Liberal and Conservative Customers Took This Summer
Exciting Announcement
It's been quiet here, but not for long.
Oct 10, 2024 • 
Chris Peterson
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Red and Blue Customers
Red and Blue Customers
Exciting Announcement
What Every Business Can Learn From the Bud Light Boycott
How market intuition fuels customer loyalty
May 10, 2023 • 
Chris Peterson
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Red and Blue Customers
Red and Blue Customers
What Every Business Can Learn From the Bud Light Boycott
Why Target Has Pride Month Backlash and Walmart Doesn't
When brand worldview collides with retail footprint.
Jun 7, 2023 • 
Chris Peterson
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Red and Blue Customers
Red and Blue Customers
Why Target Has Pride Month Backlash and Walmart Doesn't
© 2025 Chris Peterson
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