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The Most Liberal, Conservative, and Unifying Super Bowl Ads in 2023
Some ads align with half the viewers. One aligns with the wrong half.
Feb 13, 2023
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Chris Peterson
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The Most Liberal, Conservative, and Unifying Super Bowl Ads in 2023
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Red and Blue Brands: Harris Data, Seven Takeaways
Welcome to Red and Blue Customers, the free newsletter that explores the differences and similarities between liberal and conservative customers.
Jun 23, 2022
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Chris Peterson
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Red and Blue Brands: Harris Data, Seven Takeaways
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Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-Grid
Conservative and liberal customers align with different brands, buy different products, and consume different media. The different choices are clear…
Aug 4, 2022
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Chris Peterson
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Red and Blue Customers
Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-Grid
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When Liberal Customers Turn Conservative
Events make customer and market worldview fluid
Mar 22, 2023
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Chris Peterson
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When Liberal Customers Turn Conservative
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Tesla Lurches Toward Lexus
When unintended consequences deliver serendipitous scale
Jan 12, 2023
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Chris Peterson
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Tesla Lurches Toward Lexus
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The Visual Styles That Draw Liberal and Conservative Customers
Design can attract or repel your market, depending on customer worldview
Jul 26, 2023
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Chris Peterson
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Red and Blue Customers
The Visual Styles That Draw Liberal and Conservative Customers
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How Liberal and Conservative Statuspheres Drive Product Consideration
What Tom Wolfe and Max Weber Can Tell Us About Customers
Apr 5, 2023
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Chris Peterson
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How Liberal and Conservative Statuspheres Drive Product Consideration
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Red and Blue TV: Two Mediaspheres, Seven Takeaways
Liberals and conservatives live in parallel universes, creating parallel markets, including the TV shows they watch.
Jul 14, 2022
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Chris Peterson
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Red and Blue Customers
Red and Blue TV: Two Mediaspheres, Seven Takeaways
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The Vacations Your Liberal and Conservative Customers Took This Summer
Vacation choices are product choices that reveal shared and distinct values
Sep 13, 2023
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Chris Peterson
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Red and Blue Customers
The Vacations Your Liberal and Conservative Customers Took This Summer
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Exciting Announcement
It's been quiet here, but not for long.
Oct 10, 2024
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Chris Peterson
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Red and Blue Customers
Exciting Announcement
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What Every Business Can Learn From the Bud Light Boycott
How market intuition fuels customer loyalty
May 10, 2023
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Chris Peterson
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Red and Blue Customers
What Every Business Can Learn From the Bud Light Boycott
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Why Target Has Pride Month Backlash and Walmart Doesn't
When brand worldview collides with retail footprint.
Jun 7, 2023
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Chris Peterson
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Red and Blue Customers
Why Target Has Pride Month Backlash and Walmart Doesn't
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