Red and Blue Customers

Red and Blue Customers

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The Most Liberal, Conservative, and Unifying Super Bowl Ads in 2023
Some ads align with half the viewers. One aligns with the wrong half.
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Chris Peterson
Red and Blue Brands: Harris Data, Seven Takeaways
Welcome to Red and Blue Customers, the free newsletter that explores the differences and similarities between liberal and conservative customers.
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Chris Peterson
Why Red and Blue Customers Buy Different Stuff: Mary Douglas and Group-Grid
Conservative and liberal customers align with different brands, buy different products, and consume different media. The different choices are clear…
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Chris Peterson
When Liberal Customers Turn Conservative
Events make customer and market worldview fluid
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Chris Peterson
Tesla Lurches Toward Lexus
When unintended consequences deliver serendipitous scale
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Chris Peterson
The Visual Styles That Draw Liberal and Conservative Customers
Design can attract or repel your market, depending on customer worldview
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Chris Peterson
How Liberal and Conservative Statuspheres Drive Product Consideration
What Tom Wolfe and Max Weber Can Tell Us About Customers
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Chris Peterson
Red and Blue TV: Two Mediaspheres, Seven Takeaways
Liberals and conservatives live in parallel universes, creating parallel markets, including the TV shows they watch.
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Chris Peterson
The Vacations Your Liberal and Conservative Customers Took This Summer
Vacation choices are product choices that reveal shared and distinct values
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Chris Peterson
Exciting Announcement
It's been quiet here, but not for long.
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Chris Peterson
What Every Business Can Learn From the Bud Light Boycott
How market intuition fuels customer loyalty
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Chris Peterson
Why Target Has Pride Month Backlash and Walmart Doesn't
When brand worldview collides with retail footprint.
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Chris Peterson
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